Initiatives

Live 5-2-1-0

About this Initiative

Year Started:

2009

Initiative stage:

Implementing and Sustaining Impact

Location:

British Columbia, Canada, Pacific Region (BC)

Initiative Purpose and Goals:

Our goal is to reduce the rates of preventable chronic diseases by preventing childhood obesity in British Columbia (BC).

The Live 5-2-1-0 initiative is based on sharing and supporting a simple and easy-to-remember message: eat at least 5 vegetables and fruits, have no more than 2 hours of screen time, have at least 1 hour of active play, and zero sugar-sweetened beverages, per day.

Live 5-2-1-0 is implemented and driven by local community champions and stakeholders who influence the environments in which children and families live, learn and play.

Initiative website:

http://www.live5210.ca

Collective Impact Elements in Place

Common Agenda

Continuous Communication

Shared Measurement

Backbone Support

Mutually Reinforcing Activities

Backbone Support

Organizations serving in the Backbone Role

SCOPE (Sustainable Childhood Obesity Prevention through Community Engagement) is the backbone organization for Live 5-2-1-0. SCOPE is a program designed to enhance community capacity to create and deliver solutions to promote healthy eating, physical activity, and healthy weights among school-aged children.

Backbone structure

The SCOPE central team, which is located at BC Children’s Hospital, facilitates the implementation of Live 5-2-1-0 locally and coordinates and disseminates Live 5-2-1-0 across BC. Specifically, the SCOPE team consists of the project lead and two full-time staff who provide coordination, facilitation and training, resource development and/or adaptation, local and provincial stakeholder engagement, communications and also handle logistical and administrative details.

The SCOPE team works to align community- and provincial-level activities, mobilize funding, and design, conduct and report evaluation results.

Measures of Success

Live 5-2-1-0 communities collect indicators of success that can be measured consistently within and across communities such as: (1) The number of community partners engaged in Live 5-2-1-0; (2) Ongoing information on the partner organization (e.g. sector represented); (3) Characteristics of the partnership (e.g. when the partnership was established, stage of partnership) and; (4) Outcomes of the partnership (e.g. actions implemented, number of Live 5-2-1-0 resources disseminated, etc.).

Notably absent from our evaluation are population-level data such as rates of childhood overweight and obesity. This is largely due to limited capacity to collect these data (i.e., financial) and limited community buy-in (i.e., stakeholders’ concerns with measuring school-aged children). In keeping with our communities' agenda and priorities, we instead focus on collecting process data as described above.

Initiative Activities and Milestones

Activities

Since Live 5-2-1-0 is community driven, the initiative takes on a different form in every location. Our partners in the community implement actions according to their community's priorities.

SCOPE provides many sector-specific resources that are freely available for download and can be tailored with local logos and information or adapted to meet a community’s distinctive needs (www.live5210.ca/resources); however communities may also create their own resources or partner with an existing program to incorporate the Live 5-2-1-0 message into its curriculum.

Some examples of Live 5-2-1-0 resources and actions are: Live 5-2-1-0 family physician/service provider toolkits, 52 weekly tips to living 5-2-1-0, Live 5-2-1-0 bookmark and back cover page of school planners, Playboxes (industrial-sized boxes that are installed in community parks and contain equipment and ideas for active play), Sto:lo First Nation Medicine Wheel, and many more...

Milestones

Since its launch in 2009, Live 5-2-1-0 has seen a significant increase in the number of partner communities and in the number of partnerships within the communities. Respectively, the number of Live 5-2-1-0 resources disseminated in the communities has increased.

SCOPE continues to closely monitor and evaluate the initiative and adjustments are made according to the results.

Community Engagement and Advancing Equity

Community Engagement Activities

The local Live 5-2-1-0 efforts are led by community champions and stakeholders and are achieved via presentations to community groups representing multiple sectors (i.e. healthy partnership table) or a single sector (i.e. schools, health, community services), formal workshops, and practical continuous ad hoc communication via email and phone. SCOPE provides the resources, knowledge, and tools that community champions need to achieve effective cross-sectoral community engagement.

Initiative Partners and Governance

Contributing organizations

At the local level, SCOPE partners with organizations such as the local government or the Division of Family Practice that represent a ‘second layer’ of backbone. Local staff coordinate and lead their community initiative, with support from SCOPE on navigating through the process of initiating community engagement, planning and, depending on their level of readiness, implementing actions.

Sectors Engaged

Nonprofit

Public Sector

Business Sector

Broader Community/People with Lived Experience

Initiative governance

The SCOPE team is advised by an executive team of researchers, as well as an advisory committee of provincial- and community-level stakeholders, who collectively help guide the vision and strategy of the Live 5-2-1-0 initiative.

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