About this Initiative

Location:

British Columbia, Canada, Pacific Region (BC)
Year Started: 
2009
Social issue: 
Health and Nutrition
Initiative stage: 
Implementing and Sustaining Impact
Initiative Purpose and Goals: 

Our goal is to reduce the rates of preventable chronic diseases by preventing childhood obesity in British Columbia (BC).

The Live 5-2-1-0 initiative is based on sharing and supporting a simple and easy-to-remember message: eat at least 5 vegetables and fruits, have no more than 2 hours of screen time, have at least 1 hour of active play, and zero sugar-sweetened beverages, per day.

Live 5-2-1-0 is implemented and driven by local community champions and stakeholders who influence the environments in which children and families live, learn and play.

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